Best Backlink Practices for 2014

These days every other person you encounter will tell you that link building as a means to enhance your search ranking is dead.

Not so fast, as stated by Google’s own Liege of link building Matt Cutts states: “Links are still the best way that we’ve found to discover (how relevant or important somebody is) and maybe, over time, social or authorship or other types of markup will give us a lot more information about that.”

Since it’s now clear that the good old days days of link building are over, they do still matter, and we’ve put together some of the best practices for link building in 2014.

Internal linking on your site – Internal linking means the links you have on your own pages that (hopefully) lad to more relevant content on your site. Google views this as a help to your visitors, and as long as you don’t overuse the linkage with tons of excess keyword links, such as extra menus and tag clouds and the like, you’ll have some love too. Link from textual content to other textual content, and use anchor text that seems logical.

Google+ shares – It might not be Facebook yet, but Google+ can get your pages indexed almost instantly, and this definitely benefits you in your search rankings.

Guest blogging – Having your posts featured on popular blogs has long been a way to garner links, but have you tried being the blog that accepts the guest posts? This can also help collect links, in addition to helping you build authority and content.

Curate popular content on your own site – Now and then we find a post or piece of content that has gone viral in our market and is of interest to your readers as well. Curate this onto your own blog, giving attribution obviously, and encourage your readers to share it with their social circles, thus sending them to your pages!

Relevance and diversity – Back in the day you could simply obtain a ton of links form almost anywhere and the site with more won. No so any longer! Google rewards relevance now, so relevant links and diverse anchor text are the keys these days!