SEO tactics that aren’t working anymore

Google is always working, it may seem, at cross purposes to anything we’re attempting to do to get better rankings for our pages. If you’ve been doing this (trying to rank pages) for any amount of time, you’ll have acquired a bag of tricks that you’ve used for this purpose. Over time, some of these have become ineffective. What worked last year doesn’t now, or worse, it actually hurts you. So it’s time for us to review some of the SEO tactics that worked over the past few years that you should no longer be using.

SEO tactics to throw in the trash for 2014

Overuse of keywords

In the past you were able to pound your pages with numerous instances of your primary keywords, and they would rank well for those. Not anymore. The best practice now is to include your primary keyword in the title, and perhaps a few other places on the page, but let’s be very clear that Google is asking you to write for your readers first. The relevance of your content in far more important than the number of times your main keyword is found on the page.

Micro content

Today the pages that rank on the first pages of Google are similar in that they sport longer, more in-depth content. The times when we could get by with slapping up 250-300 words of dubious quality are no longer, as far as your main blog and site pages are involved. There’s a place for micro-content; such as on sites like Tumblr, Facebook as well as other primarily social sites.

Article marketing

This one expired a while ago. From the time that Panda came down the pike, article directories have struggled. To publish your content there at this time and expect much in the way of traffic or links is an exercise in futility.

Keyword anchor text

Google’s algorithm is now smarter, and now understands that if every link into your site has “Your main keyword” as the clickable anchor text, something is afoot. Strive for a more natural link footprint, using keywords, your site URL, as well as some random phrases that make sense, such as “click here” and longer, post specific terms.

The absence of social media

Not so long ago, if you were totally put off by the thought of dealing with social media on your site, you didn’t need to. Now, you may as well start selling shoes. (Offline) Be sure to make your posts and pages socially sharable and start your own social sites if you haven’t by now.

Inbound run of site links

Getting or buying, run of site inbound links, is a sure-fire way to get yourself penalized. Wish to make it worse? Have them all use the same keyword!


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