How to Use Social Media to Ramp Up your Email Marketing

Email MarketingSocial media is an excellent way to reach a lot of people with your messages that you may not have established a relationship with.

A great technique to accomplish this in a fraction of the time it might normally take is to integrate your social media channels within your email marketing campaigns. This enables you to cast your net to a much larger audience, and build your email lists easily and with some regularity. Let’s take a look at a few of the ways we can make this happen.

Tips for energizing your email marketing with social sharing!

  • Announce your emails via your social media – Make it a routine part of your email routine to let your social media channels know that you have a new email coming along. Post a short message on your social media channels saying “Look out for our newsletter landing later today, and tell us what you think!” Facebook, LinkedIn, and Google+ all shorten your entry to the first 300 characters or so, with a link to read more after that. So be sure to put your most important text near the beginning, together with a call to action.
  • Enable and exhort your subscribers to share your content – To make this easy you’ll want to set up your email marketing template to prominently display social sharing buttons on your emails, and while you’re at it make sure to add a link that encourages your readers to connect with you on your own social media channels. This easy tweak enables your readers to share your best content to their own social networks, and potentially show your wares to a vast new audience who don’t know you!
  • What kind of content is most likely to get shared? – Tips, lists, videos, and intriguing infographics or images top the list for most shared content. Be sure not to be overly promotional to this audience, since they’re new and don’t yet trust you. Giving your subscribers the tools and fantastic content to share will ensure that your email messages get a life far beyond the borders of your subscriber lists!